Moped Bikes and Their Current Market Position in India

Mopeds in Modern India: A Big Hit in Rural Areas and Small Towns

Moped bikes are pedal motorcycles that have been in the Indian market for a long time. Earlier, they were very commonly seen on the roads. However, today their purpose is completely changed. A few decades ago, they were the only motorcycles in the market. So, every home had this bike for all its automotive needs. They were the ultimate hybrids as they could be pedalled as well as motored, making them one-of-a-kind.

As the times have changed, two-wheeler manufacturers have repositioned moped bikes to cater to a niche audience that is looking for eco-friendly, reliable, cost-effective, and heavy-duty bikes. For instance, the TVS XL 100 Heavy Duty and TVS XL 100 Comfort are two phenomenal mopeds available at an affordable price and with great TVS XL 100 heavy duty mileage in India. TVS Motors has positioned these bikes for the rural segment, where demand for these pedal bikes is very high. There is no direct competitor to these bikes in the market, and the brand has a good hold in the rural parts of India. As you travel through India's countryside, you will notice several TVS Motors mopeds on the road.

Benefits of Owning Moped Bikes

Affordability

Mopeds are low-priced bikes as compared to other bikes in the market. So, it has good reach in rural areas and small towns. It does not put a hole in the pocket, which makes it a very good option for those who want a bike for everyday use but don’t want to invest a lot of money.

Eco-Friendly

Mopeds are environmentally friendly bikes that do not emit large amounts of chemicals into the air. It’s a great option for those who are in search of an eco-friendly bike.

Low-Maintenance

The maintenance cost of mopeds is not high. So, the cost of ownership is not exorbitantly high.

The Bottom Line

Mopeds have made a comeback in the Indian market, with improved mileage and productivity and a redesigned look. They are here to stay and serve customers from the rural and urban sectors that fit the product's target niche

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